An industry event not to be missed, the Racing Foundation conference aims to prompt collaboration and build understanding around racing’s social licence challenges and bring delegates from across the industry together for a day of learning, collaboration and inspiration.
The question being posed at this year’s conference, which takes place on Wednesday 2nd October at Ascot Racecourse, is: how can horseracing navigate social licence amidst changing societal expectations?
Bob Langert, the former Vice President of Corporate Social Responsibility and Sustainability at McDonald’s, TedTalk speaker and author, will deliver the keynote address and host a discussion-based workshop at the conference.
Langert was tasked with addressing the issues that had taken the McDonald’s brand from being recognised as the beloved ‘Golden Arches’ to a symbol of many societal problems in the late 1980s, after the brand found itself embroiled in a series of contentious issues in the areas of animal welfare and environmental sustainability.
Langert transformed the social licence efforts of McDonald's from defensive manoeuvres to proactive problem-solving in collaboration with unexpected partners.
Joining him on the agenda is Jockey Club CEO Nevin Truesdale, who will speak on protecting the sport's social licence to operate by implementing rule changes to the 2024 running of the historic Randox Grand National at Aintree.
Keynote speakers Roly Owers, World Horse Welfare CEO, Michael Bishop, Riding for the Disabled Association CEO and Dom Matcham, Founder and Managing Director of INVADES, will explore new data on public perceptions of horse sports, consider the horse in the context of social relevance, and explore how social licence plays in to attracting the next generation of racegoers respectively.
As well as the discussion-based workshop led by Langert, the conference will also include a youth panel, who will discuss social licence from a Generation Z perspective, and a leadership panel that will feature British Horseracing Authority CEO Julie Harrington, where racing’s decision makers respond to the topics of the day and answer audience questions.
All those working in or on the periphery of the horseracing industry, including those with aspirations working in racing in the future, are welcome to attend the conference which is cited as an ideal opportunity to network with other delegates from the racing community.
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All are welcome to join us for a day of learning, challenge and debate.